Travel Reference
In-Depth Information
96%
(48)
100
80
58%
(29)
54%
(27)
60
48%
(24)
40%
(20)
36%
(18)
40
30%
(15)
28%
(14)
18%
(9)
20
8%
(4)
8%
(4)
4%
(2)
4%
(2)
2%
(1)
0
Figure 8.2
Reasons for taking a family holiday. Percentage of respondents who indicated
the reason in response to the question 'Which of the following reasons were important to
you in taking your most recent family holiday? (Select as many as apply)'
degree of repeat visitation, such as 'yes, stayed in same house 6 years in a
row'. Others showed a preference for a particular style of accommodation
based on past experiences (rather than actually booking the exact same
place each time). Some comments included 'yes, resort style suits us' and
'yes, we will always want 2-3 bedroom accommodations for a family of
5-7'. Similarly, 'yes, it was more desirable to spend more time in indepen-
dent accommodation' and also 'yes got over camping. Too small, noisy, wet.
Sharing bathrooms. Moved on.'
Question 13 asked 'Which of the following reasons were important to
you in taking your most recent family holiday?' Respondents could select
as many options as were applicable. Spending time with the family was an
important reason for almost all respondents (Figure 8.2). Other commonly
