Travel Reference
In-Depth Information
Question 7 did allow specific separation of each type of accommodation.
For example, it allowed for a distinction between self-contained apartments
and serviced apartments. Serviced apartments, self-contained apartments
and rented/holiday houses are essentially substitutes - all offering similar
attributes. If combined, 38% of respondents elected these forms of accom-
modation. Caravanning, self-contained cabins and campsites were also a
popular type of accommodation (40% if aggregated). Staying with friends
and relatives was also a popular form of accommodation (14%).
The eighth question asked respondents how often someone in their
travel party cooked dinner while on their last holiday. Almost two-thirds
(64%) of respondents cooked either every night or most nights. Only 18%
of respondents did not cook dinner at all while on their most recent holiday.
Question 9 asked respondents to explain why they had selected the ac-
commodation they had identified previously in the survey. As open-ended
responses were used for this question, each answer was unique. However,
some common themes were evident. Cost came through as a strong theme,
for example 'cheapest accommodation for 6 people'. The other strong theme
that was evident was space, for example 'it was self-contained and had at
least three bedrooms' and 'all inclusive package. Four children could stay
and eat free'.
Question 10 was 'Thinking about your most recent family holiday, what
were your reasons for taking that holiday?' This was another open-ended
question and, as such, attracted a range of unique responses. However, some
common themes emerged. One central theme was that the holiday was to
reunite as a family. For example, one respondent stated the holiday was for
'time away from work as a family'. Similarly, another respondent stated it
was an 'annual family holiday with other family members'. Another claimed
it was 'to relax and spend time together as a family', while another stated
'relax, get some exercise and spend time together as a family'. The other
theme that emerged related to needing a break, for example 'we needed
something different' and 'needed a break and had too much leave owing
from work'. Similarly, other respondents said the holiday was 'to get away
from normal life at home' and represented a 'break away from [the] farm
where there are constant interruptions even on occasional day[s] off '.
Question 11 asked 'When did you take your most recent family holiday?'
Three broad categories emerged. The largest category was the previous
Christmas-New Year period (about six months prior to the survey). The
next largest category was between 18 months and 3 years ago. The third
largest response was that the last holiday was in the Easter period that had
recently passed.
For question 12, respondents were asked 'Has your choice of accommo-
dation type been influenced by previous holiday experiences? If so, please
explain.' The responses were evenly split between 'yes' and 'no'. Interesting
explanations were provided by respondents. Some demonstrated a high
