Travel Reference
In-Depth Information
nongovernmental organization initiative whose main objective is to bring
together entrepreneurs investing in the tourism sector and provide assis-
tance in their present and future plans. TTIA presently has 178 members
representing over 200 thousand beds in the up market accommodation
sector. The member establishments are mostly 4- and 5- star hotels, and
1st class holiday villages. TTIA members have also invested in marinas and
yachting, tourism-oriented land and air trans port, tour operating, touristic
shopping centers, entertainment and recreation facilities and golf courses.
The total investment portfolio is around US$18 billion representing 3/4 of
the private investment in tourism in Turkey. Besides, TTIA members offer
services in the tourism sector, such as turnkey project contracting, tour-
ism related equipment and material manufacturing and representation.
So far TTIA members have constructed and are operating several touristic
facilities in various countries, mainly in the Commonwealth Independent
States (CIS) and the Balkan region. One of the TTIA's activities is to
assist and achieve collaboration for foreign entrepreneurs with their local
counterparts, who are interested in tourism investment and management
in Turkey or in third world countries. In this context, international coop-
eration is vital for TTIA to be considered as a reference institution (http://
www.ttyd.org.tr, 2005).
The study population consisted of all members of the TTIA, ap-
proximately 178 investors. The questionnaire was sent by fax, mail
and in some cases by hand as face-to-face delivery. The first wave of
questionnaires was sent out in the last quarter of 2005 with a 3- month
data collection period. Nearly 90% of the questionnaires were returned
within the first two months of the 3-month data collection period. This
data collection effort resulted in 61 usable questionnaires for the study
with a response rate of 34%. Since the unit of the analysis was the
organization and that the study used the entire sample population,
the generated response rate was deemed appropriate. The number was
considered large enough to yield a sizeable base for examining investor
perceptions of tourism investment conditions in the CAS. Given the
fact that since the study had a minimum 1-4 ratio for every factor
analysis variable to the number of observations, the total number (n -
61) was large enough to conduct factor analysis on the three types of
investment consideration items (Hair et al., 2002). The study used a
proportionally stratified random sampling technique based on the distri-
bution of investors by origin.
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