Databases Reference
In-Depth Information
QlikTech chooses to describe itself as a
Business
Discovery
enterprise instead
of Data Discovery enterprise. It believes that discovering business insights is
much more important than discovering data. The following diagram outlines
this paradigm:
Besides the difference in who uses the tool—IT users versus business users—there
are a few other key features that differentiate QlikView from other solutions.
Associative user experience
The main difference between QlikView and other BI solutions is the
associative
user
experience
. Where traditional BI solutions use predefined paths to navigate
and explore data, QlikView allows users to take whatever route they want. This is a
far more intuitive way to explore data. QlikTech describes this as "working the way
your mind works."
