Database Reference
In-Depth Information
White space can be used to delineate sections or
help users see groupings of content on a page. Using
white space may mean sacrificing one extra chart
or metric, but it can make a huge difference in user
comprehension.
Organizing how you lay out content in a report or
dashboard can have a direct impact on how well the
information is received. By considering spacing and
positioning, you can reduce distraction and focus
attention on the most important elements of your
message.
Figur e 5-16:
Use whitespace to aid comprehension.
pixaR's 22 Rules foR stoRytelling
Pixar's Rules for Storytelling
9
—as shared by Emma Coats,
10
Pixar's Story Artist—
are almost as relevant for communicating with data as they are to filmmaking.
Whether you are a creator of data-rich presentations, infographics, or data
visualizations, here's an abridged list of the most relevant Pixar principles for
data storytelling:
#2. You gotta keep in mind what's interesting to you as an audience, not
what's fun to do as a writer. They can be very different.
#3. Trying for theme is important, but you won't see what the story is
actually about til you're at the end of it. Now rewrite.
#5. Simplify. Focus. Combine characters. Hop over detours. You'll feel like
you're losing valuable stuff but it sets you free.
#8. Finish your story, let go even if it's not perfect. In an ideal world you
have both, but move on. Do better next time.
#11. Putting it on paper lets you start fixing it. If it stays in your head, a
perfect idea, you'll never share it with anyone.
#12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th,
5th—get the obvious out of the way. Surprise yourself.
#13. Give your characters opinions. Passive/malleable might seem likable
to you as you write, but it's poison to the audience.
#14. Why must you tell THIS story? What's the belief burning within you
that your story feeds of of? That's the heart of it.
#17. No work is ever wasted. If it's not working, let go and move on—it'll
come back around to be useful later.
#22. What's the essence of your story? Most economical telling of it? If
you know that, you can build out from there.
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