Database Reference
In-Depth Information
DESIGNING ATTRACTIVE, EASY-TO-uNDERSTAND
DATA PRODuCTS
The last section discussed strategies for bringing order and structure to how
data is displayed on a page. Your next challenge is to consider how the data
looks, in what form it is delivered, and how words are best incorporated to
facilitate understanding.
In this section you will learn:
How the right form of data product can enhance presentation for your
audience
How functionality can enhance communication for your audience
How attractive visual design can enhance presentation for your
audience
Core design principles for data products
Form
Data products can come in many forms. The volume of content will vary (from
a single key metric to a comprehensive annual report) as will the medium used
to transmit the information. A website, e-mail, animated slides, poster, glossy
pamphlet, or 55-inch TV can all serve to communicate data. The challenge is
in determining the right format for your audience.
The function of a data product is to communicate critical information to your
audience in a way they can understand, delivered when and where they need
the information. The form should capture its attention at the right time and
move it to action.
Before you decide how you want to deliver your data product, consider a few
factors that may influence the form:
Timeliness —How frequently is the data updated?
Aesthetic value —How important is it that the data presentation looks
attractive, or can it be purely utilitarian?
Mobility —Does the audience need to access the information through
mobile devices?
Connectivity —Does the dashboard need to connect to live data
sources or can it be updated on a less frequent basis?
Search WWH ::




Custom Search