Big Data Applications - Big Data: Related Technologies, Challenges and Future Prospects - page 70

virtue of theories and methods, which involves mathematics, informatics, sociology,
and management science, etc., from three dimensions including network structure,
group interaction, and information spreading. The application of big data of online
SNS includes network public opinion analysis, network intelligence collection and
analysis, socialized marketing, government decision-making support, and online
education, etc. Figure 6.1 illustrates the technical framework of the application of
big data of online SNS. Classic applications of big data of online SNS are introduced
in the following, which mainly mine and analyze content information and structural
information to acquire values.

Fig. 6.1 Enabling technologies for online social network-oriented big data

￿ Content-Based Applications : Language and text are two most important forms

of representation in SNS. Through the analysis of language and text, user
preferences, emotions, interests, and demands, etc. may be revealed.

￿ Structure-Based Applications : On SNS with users as nodes, social relation,

interest, and hobbies, etc. aggregate relations among users into a clustered