Information Technology Reference
In-Depth Information
Table 9.4
Leaderboard 1 week after email announcement of the gamified bookmarking system
Leaderboard
# page requests has game design elements
Rank
Points
# Badges
All
Leaderboard
Other
1
5,700
12
130
58
7
2
4,300
9
230
22
14
-
b
-
b
-
b
3
2,625
9
4
a
-
b
-
b
-
b
2,100
9
5
1,675
7
51
0
13
6
1,360
8
47
5
7
7
1,150
5
24
2
0
-
b
-
b
-
b
8
1,125
7
9
450
3
15
0
0
10
450
4
7
1
2
11
a
450
3
17
3
6
-
b
-
b
-
b
12..19
200
2
a
User did not fill in the questionnaire
b
Incomplete or no tracking data
containing game design elements more than twice as often as the other users. Besides,
U
rank
1
participated in the online questionnaire.
Based on these interactions, we categorize the users into four different types: The
Top 3 users, a midfield (positions 4-8 in the leaderboard), users who use the system
for a very short time only (positions 9-11 in the leaderboard) and Users 12-19 who
logged into the system only once.
One question is how these users interacted with the system in detail. Table
9.5
shows the interaction of all users at different days of the experiment. As expected, the
most interactions were recorded in the first few days of the experiment. Everyday, the
leaderboard was the most visited gamified page of the system. During the weekend,
i.e., Days 4 and 5 of the experiment, no direct interaction with the gamification
elements was recorded. The overall number of page requests declines over the course
of the experiment, suggesting that the overall interest in the system declined as well.
9.3.4 Comparison to Questionnaire
After providing an overview of the system usage before and after the system got
gamified, we discuss in this section the user interaction with respect to their feedback
in the online questionnaire, hence addressing the research question of whether the
perceived role of gamification is reflected by actual usage.
Table
9.6
shows the mean average answers of all users who participated in the
online questionnaire. In the first rows of the table, we segment this group in two parts:
those users who logged into our system at least once (Group A, where # login
>
0)
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