Information Technology Reference
In-Depth Information
Table 9.2 Created items per year and the number of active users
2009
2013 a
2010
2011
2012
Bookmarks
291
29
30
13
26
Users
30
4
4
3
5
a Until June 1st
Table 9.3 Recommended bookmarks per year and the number of active users
2009
2013 a
2010
2011
2012
Recommendations
61
34
31
26
18
Users
14
4
4
3
5
a Until June 1st
version of the bookmarking system. Then, we compare users' feedback from the
questionnaires with the actual usage patterns to answer our second research question.
Finally, we discuss limitations and shortcomings of the presented study and discuss
future steps for gamification in enterprises.
9.3.3.2 System Usage After Gamification
As mentioned above, we tracked user interaction to analyze their behavior while
interacting with the gamified system. For tracking their behavior, we relied on the
Open Web Analytics 14 platform which captures users' interaction with all HTML
elements of the system. Using this software, we respect the “do not track” option
that can be set in the browser, resulting in incomplete or no web tracking data for
some users of the system. Besides, we had to interrupt the experiment shortly after
announcing the redesigned system due to a software bug. Two days later, we rean-
nounced the system. All user interactions that took place within these two days has
been omitted from this evaluation.
After announcing the system, a total of 18 users registered with the system. Seven
of them, however, did not use the system at all. Fourteen of the registered users
also participated in the online questionnaire, nine of these users logged in more than
once. One user received a badge and 200 points for successfully recommending a
document to another user. This user has left the institute over 2years ago, i.e., he
recommended this document a long time ago. Obviously, this user did not participate
in the online questionnaire.
Table 9.4 provides an overview of the users' activities with the system. They are
ranked based on their position in the leaderboard after 1 week. The users who are
annotated with the a Symbol did not fill in the online questionnaire. It can be seen,
for example, that after 8 days (fromWed to Wed) of use, the user with rank 1 ( U rank 1 )
gained a total of 5,700 points, collected 12 badges, visited the leaderboard 58 times,
and other pages with gamification elements 7 times. In total, the user visited pages
14 http://www.openwebanalytics.com/ .
 
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