HTML and CSS Reference
In-Depth Information
Paying for Search Placement
All the popular search engines have programs that allow you to pay for search place-
ment. In other words, you can agree to pay to have a link to your site displayed when
users enter search terms that you choose. Generally this service is priced on a per-click
basis—you pay every time a user clicks on the link, up to a maximum that you set. After
you've used up your budget, your advertisement doesn't appear any more.
Most search engines display paid links separately from the regular search results, but this
approach still provides a way to get your site in front of users who may be interested
immediately. You just have to be willing to pay.
Business Cards, Letterhead, Brochures,
and Advertisements
Although the Internet is a wonderful place to promote your new website, many people
fail to consider some other great advertising methods.
Most businesses spend a considerable amount of money each year producing business
cards, letterhead, and other promotional material. These days it's rare to see any of these
materials without web and email information on them. By printing your email address
and home page URL on all your correspondence and promotional material, you can
reach an entirely new group of potential visitors.
Even your email signature is a good place to promote your site. Just put in a link and the
title or a short description, so that everyone you correspond with can see what you're
publishing on the Web.
When you're promoting your website, the bottom line is lateral thinking. You need to use
every tool at your disposal if you want to have a successful and active site.
Finding Out Who's Viewing Your
Web Pages
Now you've got your site up on the Web and ready to be viewed, you've advertised and
publicized it to the world, and people are flocking to it in droves. Or are they? How can
you tell? You can find out in a number of ways, including using log files and access
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