Digital Desktop Publishing

Using Other Design Tools (Design Principles) (Digital Desktop Publishing) Part 1

Objectives •    Understand how greeking is used in design. •    Explore options that columns provide for design. •    Learn what alignment choices you can make. •    Learn how to add attention-getting text to a page. •    Understand importance of page anchors. •    Explore how to use multiple page designs. •    Understand importance of curves. Introduction […]

Using Other Design Tools (Design Principles) (Digital Desktop Publishing) Part 2

Pull Quotes One way to interest readers in the content on a page is to create a pull quote. A pull quote is just what it says. It is a quote pulled from a body of text. Designers try to find a pithy or insightful sentence to use as an enticement to pull readers into […]

Using Other Design Tools (Design Principles) (Digital Desktop Publishing) Part 3

Layers Layering is a design technique in which one element is placed over another. The layers are placed carefully so that both elements are still clear to the reader. Layering is an anchoring technique that can tie together many parts of a page, creating a sense of page harmony. When using layers it is important […]

Using Other Design Tools (Design Principles) (Digital Desktop Publishing) Part 4

Curves vs. Straight Lines You have been working with grids and straight lines in the last two topics. These are easy to line up and to position in relation to each other. Figure 7.16 The use of the rounded rectangle in the lower part of the page adds to the curves on the page. Desktop […]

Learning Font Basics (Typography Principles) (Digital Desktop Publishing) Part 1

Objectives •    Understand how fonts are designed. •    Learn differences between various ways of describing fonts. •    See how font attributes can be used to change fonts. •    Learn why fonts should be readable and legible. Introduction A desktop publishing document is more than just words on a page with figures added for illustration and […]

Learning Font Basics (Typography Principles) (Digital Desktop Publishing) Part 2

Type Attributes When composing a desktop published document, you will need to choose a font as well as a style and a size. It is not always apparent to you that each of the font styles (regular, italic, both, bold italic) is actually a separate font. They appear to be merely modifications of a single […]

Selecting Fonts (Typography Principles) (Digital Desktop Publishing) Part 1

Objectives •    Learn how early computer fonts were printed. •    Discover how different font types were developed. •    Explore different categories in which typefaces are grouped. •    Understand how to mix different typefaces. Introduction Selecting fonts is not just about choosing a letter shape. It is also about understanding how fonts differ and what limitations […]

Selecting Fonts (Typography Principles) (Digital Desktop Publishing) Part 2

Slab Serif Slab serif fonts have very little difference between strokes. The serifs, however, are very heavy and noticeable as shown in Figure 9.8. The stress is vertical. Examples are Clarendon, Memphis, New Century Schoolbook, and Rockwell. Slab serif fonts have heavy serifs, vertical stress, and even strokes. Figure 9.9 Futura is a classic sans […]

Understanding Spacing (Typography Principles) (Digital Desktop Publishing)

Objectives •    Understand how to use spacing choices to improve the look of a document. •    Learn spacing conventions that create a professional look for a document. Introduction Typography is not just about the font that you choose. It also includes the way the type appears on the page. Spacing is a big part of […]

Using Special Characters (Typography Principles) (Digital Desktop Publishing) Part 1

Objectives •    Learn how to use quote marks appropriately. •    Understand difference between hyphens and dashes. •    Explore symbols and marks you can use to create professional documents. •    Learn how to use proofreading symbols when working with printed copy. Introduction Typography is not just about the font that you choose. It also includes your […]

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