Approximately 30% of cancer deaths annually are attributable to diet (American Institute for Cancer Research, 2007; National Cancer Institute, 2005; North Carolina Central Cancer Registry, 2004) and, when combined with physical inactivity, are second only to tobacco as the leading causes of preventable cancer deaths (Mokdad, Marks, Stroup, & Gerberding, 2004). Because cancer remains the […]
Intervention Development—Theoretical Foundations The social ecological framework (SEF) (Stokols, 1992; Stokols, Pelletier, & Fielding, 1996) was a helpful heuristic for conceptualizing the multilevel intervention that was developed and tested in the BEAUTY study. According to the SEF, there are multiple levels of influence on each targeted customer behavior (i.e., increasing fruit/vegetable intake, reducing fat intake, […]