Geoscience Reference
In-Depth Information
Chapter 22
Impact of Social
Management
Adam S. Crowe
Contents
Power and Purpose ............................................................................................513
Leveling the Playing Field.................................................................................. 515
The Future Is Right Here, Right Now ............................................................... 518
Slaying the Giant...............................................................................................520
Conclusion........................................................................................................522
References .........................................................................................................523
Power and Purpose
As the second decade of the twenty-first century dawns, the biggest challenge for
emergency managers is the need to modify long-standing philosophies on how citi-
zens are communicated with regarding emergency preparedness and management
issues that might affect them. This communication includes pre-event prepared-
ness and planning as well as responsive crisis communications necessary during the
emergency or disaster.
Traditional outreach has included providing educational pamphlets and fly-
ers during local presentations or community events where citizens may receive
the information along with a plethora of other materials. Unfortunately, those
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