Geoscience Reference
In-Depth Information
Set, then follow strict deadlines.
Fail to follow up on those items that you promise to follow.
Emphasize achievements made and ongoing efforts.
Say there are no guarantees.
Refer to the importance you attach to health, safety, and
environmental issues—your moral obligation to public
health outweigh financial considerations.
Don't refer to the amount of money spent as a representation of
your concern.
Use personal pronouns (e.g., I, we).
Take on the identity of a large organization.
Take responsibility for your share of the problem.
Try to shift blame or responsibilities to others.
Assume everything you say and do is part of the public
record.
Make side comments or “confidential” remarks.
Discuss risks and benefits in separate communications.
Discuss your costs along with risk levels.
Use risk comparisons to help put risks in perspective.
Compare unrelated risks.
Stress that the true risk is between zero and the worst-
case estimate.
State absolutes or expect laypersons to understand.
Emphasize performance, trends, and achievements.
Mention or repeat large, negative numbers.
Focus your remarks on empathy, competence, honesty,
and dedication.
Provide too much detail or get drawn into protracted technical
debates.
Keep presentation to 15 minutes total.
Ramble or fail to plan the time well.
Keep answers to 2 minutes maximum.
Tell people more than they want.
 
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