Developing Public–Private Partnerships in the Twenty-First Century - Principles of Emergency Management - page 159

Table 7.2 Possible Areas for Win-Win Partnerships

Public Sector Benefit Advantages to Partnership

• Sharing of common goals
and expectations for
completion of a joint project

Public and private sector entity can share
goals, timelines, milestones, and
expectations to achieve a successful result
that will benefit both entities.

• Staff augmentation/added
expertise

Partnership may bring additional personnel
and skill sets to the relationship that may
not otherwise be available.

• Innovative solutions Partnership may bring new ideas to a

project that may not have previously been
considered by a single entity.

• Cost effectiveness Pooling of resources may allow for less

time to be spent on a project or effort, thus
potentially saving costs.

• Enhanced level of
preparedness

Planning, training, and drilling or
exercising together will allow for a more
effective joint response and recovery
following a disaster.

• Exposure/indirect marketing Although the partnership probably will not

offer itself to direct marketing, the
partnership may allow for some brand
name recognition through sponsorships or
other means.

• Community service Companies typically want to give back to

the community, and the partnership may
allow them an opportunity to do so.

• Proit If a public sector entity is contracting/

paying for a service or product, then profit
may serve as one of the benefits of the
partnership.

• Relationship building Inherently, building a partnership should

build a relationship that will enhance
future efforts dealing with disaster
prevention, mitigation, preparedness,
response, and recovery.

( continued )