Geoscience Reference
In-Depth Information
Great Bear
Great Bear
Great Bear
Rainforest
Great Bear
Rainforest
Great Bear
Rainforest
Great Bear
Rainforest
Rainforest
Rainforest
BRITISH
COLUMBIA
BRITISH
COLUMBIA
BRITISH
COLUMBIA
BRITISH
COLUMBIA
BRITISH
BRITISH
COLUMBIA
COLUMBIA
Port
Alberni
Port
Alberni
Port
Port
Port
Alberni
Port
Alberni
Vancouver
Vancouver
Vancouver
Vancouver
Clayoquot Sound
Clayoquot Sound
Clayoquot Sound
Biosphere Reserve
Clayoquot Sound
Biosphere Reserve
Clayoquot Sound
Biosphere Reserve
Clayoquot Sound
Biosphere Reserve
Alberni
Alberni
Biosphere Reserve
Biosphere Reserve
C
ANADA
C
ANADA
USA
C
ANADA
USA
Nanaimo
Nanaimo
Nanaimo
Nanaimo
Tofino
Tofino
Tofino
Tofino
USA
Victoria
Victoria
Victoria
Victoria
Seattle
Seattle
Seattle
Seattle
0
100 km
100 km
0
0
100 km
In the 1990s, Clayoquot Sound and the Great Bear forest became the focus of environmentalist
attempts to prevent the loss of temperate old growth forest.
In what ways were forests represented by the two parties involved in both
conflicts? Since there are striking continuities between the Clayoquot and
Great Bear cases, I will focus on the former only.
Beyond the cut
The major forest company that sought to defend its commercial interests,
and reputation, in the Clayoquot conflict was MacMillan Bloedel (later
taken over by Weyerhaeuser). In late 1993 and through 1994, the company
ran a high-profile publicity campaign that comprised television and newspa-
per adverts, public relations pamphlets, news releases and even new visitor
centres. Let's consider one of the early pamphlets, a mixture of glossy pho-
tographs, graphics and non-technical text (printed on high-quality paper)
entitled
Beyond the cut
.
For those canny enough to notice, the title had two intended meanings.
First, it was a knowing reference to the controversial practice of 'clear cut
logging', where foresters used chainsaws and heavy machinery to, literally,
erase sections of forest, one at a time. Second, it was a reference to what
