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- transparency
(this
property
facilitates
seeing
other
bubbles).
Bernhard Rieder applies this model to online digital
platforms. Profiles in social media (for instance Facebook)
are personal bubbles. Putting pictures online, managing
one's image, deciding on one's sociability scope by writing
about one's daily life are all “métrises” 9 [LEV 99, LUS 07] to
build a personal bubble and manage the distance and
interaction with other bubbles.
The concept of foam can be used in conjunction with that
of membrane [RIE 10] to describe how radiation maps were
produced. Membranes join the bubbles that make up the
foam together and act both as connections and as filtering
borders:
- Examples of connections include comment sections on
blogs, links in a blog roll published by webmasters on their
websites, folkosonomies;
- Examples of isolation include terms and conditions for
online services, the moderation of Web users' participation
on a forum, the control of access to a profile by categories
(only “friends”, “family”, etc.).
So the foam model is an attempt at accounting for the
various levels of online sociability which are made up by all
the tenuous connections among individuals, while taking
into
account
the
digital
properties
of
connecting
and
distancing oneself, of opening and closing.
While the people who took part in the various stages of
production, processing and mapping of the data cannot be
defined as being part of a community, a network or a crowd,
9 This notion is a portemanteau made up from the terms “métrique” and
“maîtrise”, which designate how social actors constantly negotiate their
distance toward each other.
 
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