Graphics Reference
In-Depth Information
4
FORMS AND DATA
CHAPTER OUTLINE
Where Are You Going?
66
Required Variables 66
File Size Consumption 67
The Bulk Is Up Front 69
Custom Components 70
Collecting and Passing Data
70
Sending the Data
70
Conclusion
72
In some ads, you
ll need to gather information from your users to
improve their experience. You may want to give them the opportu-
nity to select options on a new car as in the Typical Motors exam-
ple earlier in this topic, or you may want to let them fill out
information for something else altogether. Another good example
of an ad in which to use a form might be one for a travel company.
Again, for the sake of an example, let
'
'
s choose a fictional name for
our travel company
”
Orbitocities comes to you and says that they want to let people
know about discount prices for flights and hotels that people need
to reserve for the upcoming holiday (and there
-
how about
“
Orbitocities.
s
always
an
upcoming holiday). You or your creative team sit down, design
some layouts, and show them to your new client. After choosing
one of the designs, Orbitocities lets you know that they would like
to include a form to let users choose the city they are leaving from,
the city they are traveling to, their departure date, and their return
date (the length of stay in the hotel can be determined from these
dates). Once the information is filled in, users can press a submit
button to not only go to the Orbitocities site but be taken to a
specific page showing the results of the information they entered in
the form.
So what do users experience with this setup? Well, let
'
'
sassume
that they are reading an article about upcoming holiday events in
the city they plan on visiting. While reading, they come across your
Orbitocities banner and decide to go ahead and fill out the form to
see what kind of prices Orbitocities had to offer. Since they are
