Graphics Reference
In-Depth Information
and artwork delivered to you. After all, how can you start building
abannerorsiteifyoudon
t have the needed assets? If someone
other than yourself is doing the creative/art side of the project,
they should be given a date by which they need to have these
assets to you. The probability of you making your deadline is par-
tially dependent on them making theirs. However, you should keep
in mind that some companies may choose to utilize different
approaches to these particular deadlines. For example, your
employermayhaveabitofaloosescheduleinthisareatoallow
the timelines of different disciplines to overlap. This would mean
that while layouts are due to you by a certain date, those layouts
may only include select pages of a microsite. This method allows
the creative talent to keep working on the design of the underlying
areas while you start developing the main functionality of the site.
The result is a site that has had more attention given to the details
and more details given to the site. And we all know the old saying
about the details, right?
'
Keep In Touch
While working with these overlapping work times, it is extremely
important that you stay in close contact with the creative person.
As you
ll quickly learn, this is because parts of the site that have
not yet been designed may be affected by the functionality you are
programming into the main area of the site or vice versa. While
developing the main functionality, let the creative person know
what you are doing as you are doing it. Let them know exactly how
you
'
re developing the site and ask them to explain the underlying
sections that could be affected. What you are trying to avoid here
isspendingacoupleofhourscoding only to find out that you
need to change it in such a way that you are nearly starting over.
'
Microsites
What exactly is a microsite? Well, it
s smaller than a full Web site
but bigger than a banner, and it can be anything from pure infor-
mation to a full multimedia experience. With microsites you can
concentrate on that one specific product or idea that your client
wants to push. Because it is being built for that single product, the
site can have its own look and feel that doesn
'
'
t necessarily have to
match that of the client
s main Web site. A microsite can be
designed to portray how elegant the product is. It can be built to
give users a feel for how fun the product is. It can have its own
soundtrack so users can hear how exciting the product is. The pos-
sibilities are limited only by your creativity, your client
'
'
s approval,
and the end goal of the campaign.
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