Graphics Reference
In-Depth Information
Figure 14.4
L'Oréal Paris.
The Results
Combining eye-catching animation, great interaction including
video streaming, and a savvy use of data capture, the Derma Genesis
campaign provided very positive results for the client.
The campaign reached nearly 460,000 users, targeting users who
aremoreaffluentandwhoregularlyvisittheMSNHomepage,as
well as the audience of 25
-
34-year-old females who use Windows
