Graphics Reference
In-Depth Information
Figure 14.2
Smart Versioning enables the creation of ads that contain dynamic elements, such as text, images,
and videos, which can later on be used to quickly update the ad's content.
Figure 14.3
Suzuki has strengthened the brand's bond with race fans by establishing its advertising as a relevant and
up-to-date source of race information.
Strategy
Simplify the operational process associated with making dynamic
updates to online ads.
Develop creative that enables dynamic updates to easily be made
each week.
Adopt advanced tools that increase accuracy and efficiency within
Questus.
Tactics
Leverage Smart Versioning to improve the process of making
live updates.
Implement dynamic text fields within creative.
Make weekly changes to text to reflect the most recent Suzuki
motor race winner.
Manage all dynamic content under one unified reporting and
campaign management platform.
