Graphics Reference
In-Depth Information
Figure 14.1 Eyeblaster.
customers to deploy global campaigns with guaranteed service levels,
publisher acceptance, and integrated metrics. The company is the
only publisher-independent provider in the field, as well as the only
one certified for compliance with the three Interactive Advertising
Bureau (IAB) measurement guidelines: ad serving, video, and rich
media.
In 2009, Eyeblaster delivered campaigns in a variety of ad
formats including rich media, in-stream video, display, search, and
mobile for over 8500 brands serving approximately 3400 agencies
across over 5200 global Web publishers in 55 countries worldwide.
Learn more at http://www.eyeblaster.com.
Case Study: Suzuki Race Fans Stay
Up to Date with Dynamic Ads
￿
Advertiser: Suzuki
￿
Agency: Questus
￿
Campaign: Motor Race Win
￿
Eyeblaster Solution: Smart Versioning
As one of the leading motor racing teams in the United States,
Team Suzuki is accustomed to speed. While Suzuki dominates on
the track, its agency of record, Questus, races each week to update
the team
s ads with fresh race data. Until recently, making any
changes took hours and required a cumbersome process using
Microsoft
'
s Atlas and an XML solution. Since then, Questus switched
to Eyeblaster and is using its Smart Versioning solution to create,
serve, and measure all dynamic content and ads for Suzuki
motorcycle and ATV race teams. Suzuki has strengthened the brand
'
s
bond with race fans by establishing its advertising as a relevant and
up-to-date source of race information. See Figures 14.2 and 14.3 for
example images from the Suzuki case study.
'
Goals
￿
Inform Suzuki fans of weekly race winners through frequent
updates made directly within Suzuki
'
s motor racing online
banner ads.
￿
Deliver fresh and relevant content to motor sports fans.
￿
Reduce the time it takes to update and deliver dynamic content
to Suzuki race fans.
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