Graphics Reference
In-Depth Information
14
CASE STUDIES
CHAPTER OUTLINE
Eyeblaster 257
Case Study: Suzuki Race Fans Stay Up to Date with Dynamic Ads
258
Goals 258
Strategy 259
Tactics 259
Results 260
Case Study: 2
-
3 Minutes of Dwell Time: The Power of Online Branding
260
The Objective
260
The Execution
260
The Results
261
Blockdot 263
Case Study: Orlando/Orange County Convention & Visitors Bureau, Inc.
263
Case Study: Three Card Monte on the iPhone
264
Case Study: Kewlbox.com 264
This case studies chapter is exactly what it sounds like: a chapter
containing case studies from a couple of companies (Eyeblaster and
Blockdot) who were kind enough to share their experiences with the
rest of us. There
'
s not a lot more to say to set it up, so we
'
ll get right
to the case studies. Thanks for reading and don
'
t forget to visit the
book
'
s Web site at http://www.flashadbook.com.
Eyeblaster
In 1999, Eyeblaster (see their logo in Fig. 14.1) was among the
pioneers in rich-media communication. Today, Eyeblaster extends its
inventive heritage in digital advertising to ad-serving and global cam-
paign management. As the leading provider of digital advertising solu-
tions, Eyeblaster empowers marketers to engage consumers online.
The company
'
s flagship product, MediaMind, is the only ad-serving
and campaign management solution built from the ground up for
agencies and advertisers. MediaMind includes critical functions that
simplify campaign process, enable cross channel analytics, and
streamline integration with other technology components.
Headquartered in New York, Eyeblaster has over 35 offices
across all major markets worldwide. This footprint allows Eyeblaster
 
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