Graphics Reference
In-Depth Information
Advertising Templates In Flash
Ad Specs
Deadlines
Microsites
Quality Control
Version Control
What This Topic Is and Is Not
This topic should be thought of and read as a sort of guide into the
world of advertising with the Flash Platform. While its intention is
to prepare you for the flow of projects as they come in your door
and work their way to living online for millions of users to interact
with, you should also understand that different places of employ-
ment will all have their own internal workings and processes
to follow. With that said, there are also several constants and
considerations that are absolutely unchanged from one advertising
agency to the next; items like standard banner specs or file
optimization.
On the flip side, this topic should not be thought of as a strictly
code-oriented topic that developers might read to learn Flash itself.
While it does contain ActionScript for the developers, it also
contains a lot of information that is not specific to any single
discipline. With that being the case, anyone from Flash Platform
Developers to Media Directors to Account Managers can most
likely find some sort of usable information within these pages.
Supporting Web site
The supporting Web site for this topic can be found at http://www
.flashadbook.com. On this Web site, you can find information about
the chapters, share your thoughts and questions, and download
many of the files from the topic. Now before we dive in, let
sbriefly
talk about the Flash Platform and some of the tools that will be
used in this topic.
'
The Flash Platform
Until recently, when you talked to someone about Flash design
and/or development, you were most likely talking about Flash
itself. Whether you were talking about building a Flash Web site, a
Flash animation or any other
sagoodbetthatthe
project in question was to be designed or developed using the
Flash IDE. However, using the word Flash to describe a project
may need a little more clarification now due to the emergence of
what is now known as the Adobe Flash Platform (Fig. 1.1).
“
Flash
”
work, it
'
