Graphics Reference
In-Depth Information
Figure 11.5
“Art Thief” -
Produced by Blockdot, Inc.
the campaign may be something like tic-tac-toe or another
extremely simple idea like that. In that case, maybe the logo is in the
form of a watermark under the game board. You could take it a
small step further in this example by using other branded elements
like images of actual products instead of Xs and Os.
However, you may find that you want to build an entire game
branded from top to bottom. Let
sgobacktoourcarcompany,
Typical Motors, from earlier in the topic. You could place their
company logo behind a tic-tac-toe game board and you could
even use individual car logos for the game pieces. But what if you
took it even further? How about a racing game designed 100%
around the Typical Motors branding? You could allow players to
choose from their different models of cars and even give them the
option of customizing with new wheels, bigger engines, and other
modifications. Of course, the players would need to somehow
earn those modifications, right? You can
'
t just allow every player
to put in the most powerful engine and the best looking wheels
fromthestart.Thisiswhereyouaddalittledatastoragetothe
mix so you can let players log in, win points in races, and save
car models and any other information that might be handy to
reuse again at a later time. Tie the whole thing together in a real-
time multiplayer experience, allow player A to challenge players B
and C, and I
'
ll have a good number of users playing
the game time and time again. Brand interaction score! While sav-
ing their info and allowing them to play against each other will
help bring players back to the game, there are also other things
you can do that will help as well.
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