Graphics Reference
In-Depth Information
again. With each user dedicating so much time to seeing the same
screens over and over again, wouldn
'
t it make sense to slap your
client
s logo in there? Or maybe somehow actually place their pro-
duct somewhere in the game? And while we
'
s go ahead
and alter the overall color scheme as well so that it matches with
your client
'
re at it, let
'
s branding. The point here is exposing users to the
brand while they are having fun playing a game. Think about all of
the Flash games you
'
'
ve played online. While I
'
m sure there are
some that weren
t trying to sell you on any product, service, or
even a company in general, I would be willing to bet that plenty of
them did and that you can name a few of the companies or pro-
ducts that were branded in those games.
So in case it
'
s not completely obvious yet, the value for your
client in all of this is mostly the repeated exposure to the brand, and
we
'
lladdbonuspointsbecauseusersare(hopefully)havingagood
time interacting with it in a fun environment as well. As for the
uncountable ways to immerse them in the brand while playing these
games, you
'
'
re really bound only by imagination and creativity here
(oh, and those pesky legal departments). Take a look at the brand
and what it stands for or represents. Take a look at the product or
service and take a look at the values and beliefs of your client. Those
things combined with other things like the campaign goals and
target audience should help you figure out the best way for those
userstoplayaroundwiththebrandsotospeak.Insomecases,
you
s logo in a visually strategic
location will suffice. For example, the best type of game to use for
'
ll find that simply placing your client
'
Figure 11.4
“Art Thief” -
Produced by Blockdot, Inc.
