Graphics Reference
In-Depth Information
Advergames
I
ve noticed or not, but over the last several
years, casual gaming has really taken off and you can find people
playing around at all times of day or night regardless of where they
are. If they
'
mnotsureifyou
'
re at work, they may be playing during their lunch
break (or just when the boss isn
'
'
'
re at home, they
may be spending a little time playing some Flash games before
they go to bed at night. I
t looking). If they
ve seen people playing Flash games in
libraries,coffeeshops,andbelieveitornot,I
'
ve even seen them
playing while waiting to get the oil changed on their car. So with
all of this interaction between these people and these games, you
know that someone had to come up with the idea of branding
them (the games, not the people). And if you stop to think about
it, you
'
ll see that advertising has been tied in with games of
one sort or another for a very long time. Look no further than
professional sports to find that evidence.
'
TIP
For great in-depth coverage of Flash game development, I would highly
recommend
Real-World Flash Game Development: How to Follow Best
Practices and Keep Your Sanity
“
”
by Chris Griffith.
Figure 11.1
“Tax Smack” -
Produced by Blockdot, Inc.
