Graphics Reference
In-Depth Information
that company right from that page. That means the user doesn
'
t
even have to be on Facebook to become a fan of your client
'
s
Facebook Page! What!? I know!
So what about paid advertising on Facebook? If you
re a Face-
book user, go ahead and go to the site now and find a friend
'
'
s
name to click on. I
s
profile? Do you see those three ads stacked on the right side?
Those are paid advertising and you can do some pretty cool tar-
geting with them. For example, you can target them at anyone
who lives in Texas. You can also get more defined and target
them at anyone who lives in Dallas, Texas. Okay, that
'
ll wait. Okay, are you looking at your friend
'
snobig
deal but how about this: You can target the ads at only fans of
your client
'
t make sense,
why target them if they are already fans? Okay, then let
'
s Facebook Page. Hmm
…
that doesn
'
'
s target
their friends. Let
s Face-
book Page. And you can actually keep getting even more granular
than that based on virtually any information that a user has
entered into his or her account.
Another great tool to use right now is Twitter. Setting up a
Twitter account for your client is free and takes just a few min-
utes. The key after that is getting followers, and there are a few
ways to do that including running Twitter searches for the client
'
s target only friends of fans of your client
'
s
name or product and responding to the people who have men-
tioned it. Another way would be to place links to the client
'
s
Twitter profile on their sites (both full and micro). As the number
of followers starts to climb, so do the number of potential
customers. With a 140-character limit, there
'
s only so much you
can expect to do with this tool, but links to the microsite are defi-
nitely one of those things. You can also use the Twitter account
to link to the Facebook Page and to make it even more powerful,
you can actually tie the two accounts together in such a way that
each time the clients update their status on one account, it also
updates on the other.
With more and more options and features on sites like
Facebook, it
'
s definitely a good idea to keep your finger on the
social pulse of the Internet as much as you can. After all, the more
peopleyoucanreachandengage, the more potential customers
you can generate for your client and the more your client will keep
coming back to you to reach and engage more potential customers.
It
'
'
s like the circle of life but different.
User Interactions and Referrals
I think it
s safe to say that you can learn a lot about what people
like by physically watching what they do, where they go, and even
who they interact with. The same is true for those people when
'
