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In-Depth Information
narrow your target down as far as you want. For example, you
might want to target blogs that are only read by car enthusiasts.
Or maybe you want to target Flash Platform developers. Or you
could even narrow it down further by targeting Flash Platform
developers who are car enthusiasts and live in Dallas, Texas.
Targeting specific blogs in this way can give you visitors who are
interested in topics and products that more directly relate to your
client
'
smicrosite.
Social Utilities
Something that has really exploded over the last few years is all of the
different social utilities that are out there. Whether you
re looking at
more business-based tools like LinkedIn or more personal-based
tools like Facebook and Twitter, there are an uncountable number of
potential visitors to your microsite and every single one of them could
be a potential customer for your client. Although a tool like LinkedIn
is more likely to be used for business contacts and B2B communica-
tions, there are also groups that individuals can join or be invited to.
For example, your car client may create a different group for the
owners of each of its models. From those groups, they can send links
to featured content, updates, or special promotions that are running
on their microsites.
Onamorepersonalfront,FacebookandTwitterarecurrently
enjoying very large success in terms of number of users. Think
aboutthis:AccordingtoFacebook
'
s statistics at the time of this
writing, there are more than 400 million active users who spend an
average of more than 55 min per day on the site and have an aver-
age of 130 friends. That
'
s a pretty large amount of people spending
a pretty large amount of time there, huh? So how to use this tool
to your advantage? Well, you have several options of which you
can do one, some, or all. One of those options is to create a
'
“
Face-
book Page
for your client. Here are a couple more numbers for
you: There are currently three million active Pages on Facebook,
and the average user becomes a fan of four Pages each month.
Once a user becomes a fan of your client
”
s Page, they are informed
of updates, events, photos, links, and anything else that your client
posts to the Page. That makes for the perfect opportunity to send
them to new microsites as they are built!
In addition to creating Pages, Facebook offers several other
options that can and should be considered such as Widgets
and paid ads. There are different kinds of Facebook Widgets for
individuals, businesses, and even developers. One example of a
Widget for a business is the Fan Box. The Fan Box can actually be
embedded on a Web page, and it will not only show a stream of
information coming from that company
'
s Facebook Page (such as
links to microsites), but also will allow a reader to become a fan of
'
