Graphics Reference
In-Depth Information
9
PREPARING AND BUILDING
MICROSITES
CHAPTER OUTLINE
Choosing Your Tools
132
Flash 132
Flash Builder (Flex)
133
Other Tools 134
Planning Your Work 135
Collecting Assets 136
Building to Standards
137
HTML and JavaScript
139
No-Flash Backup
140
Deep Linking 141
Collecting User Data
146
Quality Control 148
Development Environment
149
Staging Environment
150
Conclusion
150
As I
ve mentioned before, a microsite is exactly what it claims to be:
a site that is smaller than a regular, full-size site. You could probably
also guess that building a microsite is a good deal different than
building a banner. For starters, there
'
s going to be a lot more infor-
mation and interactivity available for your audience on a microsite
than on a banner. Despite the differences, there will also be similari-
ties between the two projects. As with building a round of banners,
you
'
'
ll need to plan out how you
'
re going to work on the microsite.
You
ll also need to make sure you have assets in order and a backup
plan for users who have disabled the Flash Player and/or JavaScript.
If you
'
'
'
ll notice some of the similari-
ties and differences in preparing and building microsites as you read
through this chapter, which is broken into the following sections:
ve already read Chapter 3, you
Choosing Your Tools
Planning Your Work
Collecting Assets
Building to Standards
