Graphics Reference
In-Depth Information
Figure 8.12
Pork Recipes - Produced by Click Here, Inc.
Know When to Say When
Knowing when to stop animating is just as important as knowing
what to animate and when to animate it. Knowing when to stop ani-
mating also means more than one thing: it means not overanimating
the microsite (unless the brand calls for it), it means animating at
the right speeds and intervals, and it means knowing when to stop
making changes to the animations.
Overanimation of a microsite can get very annoying to a visitor
very quickly. That is unless the overanimation enhances the
experience of the brand. As with several other design and anima-
tion rules, this one will apply differently to different projects.
The main thing is to pay attention to how much animation you
have happening within the site that doesn
tservemuchofapur-
pose, like getting a user from one section to the next. Again,
you
'
ll have to make a judgment call on this from project to
project.
The speed and frequency at which an animation happens
is also something that can either keep users coming back to
'
