Graphics Reference
In-Depth Information
Figure 8.3
GameStop/Left 4 Dead 2 - Produced by Click Here, Inc.
No Timing/Looping Limit
Your microsites obviously aren
t going to just sit there and loop an
animation over and over again, but you may have some element
on your site that does. Perhaps it
'
s a particle effect like sparks, fire,
or smoke, and if you ran that same element inside a banner, you
'
d
have to put a stop to it after a given amount of time. On the other
hand, you don
'
t have to worry about any of those timing or looping
constraints within your site. The main reason I mention this in a
chapter about designing is to let you know that you can feel free to
run animations and effects for any given span of time that you feel
necessary (even indefinitely if you like). You should, however, keep
processor usage and distraction from the content in mind. If your
user is too distracted from the content, then they aren
'
'
t as likely to
buy into your client
s products or services. Also, if the site has so
much going on in it that it causes the user
'
'
s browser to bog down,
they
'
ll be less likely to come back.
