Graphics Reference
In-Depth Information
8
DESIGNING MICROSITES
CHAPTER OUTLINE
Less Constraints 114
No File Size Limit 114
No Timing/Looping Limit
116
Conception 117
Lighten Up, Man 117
Let the Product Guide You 118
Know the Brand (and Learn It if You Don't)
119
Find Information
120
Navigation 122
What Can't You Do?
122
Plain or Pretty 123
Designing to Move 124
Plan to Move Users 124
Squash, Stretch, and Anticipation
125
Know When to Say When
126
Conclusion
128
As I mentioned in Chapter 2, there are similarities between
designing microsites and designing banners. If you recall, I also
mentioned that there are differences between the two as well, and
this chapter concentrates on the microsite side of things. These
differences can make designing a microsite a very exciting and fun
experience due to many factors. Factors such as no file size con-
straints, more freedom of design, and the ability to load various
types of external files at runtime all help open up the channels of
creativity required to create a microsite that will be viewed and
passed from person to person. As you read through the sections in
this chapter, you
ll notice several visual examples of microsites that
have been provided by Click Here, Inc. (Fig. 8.1 through Fig. 8.13).
'
Less Constraints
Conception
Know the Brand (and Learn It if You Don
'
t)
Navigation
Designing to Move
