Graphics Reference
In-Depth Information
7
TRAFFICKING AND TRACKING YOUR ADS
CHAPTER OUTLINE
The Media Buy 100
Target Audience 100
Placement Availability
102
Ad Rotation 102
Ad-Server Tools 103
Enter Your Media Plan 103
Load Your Banner Files and Landing Page URL
104
Test Your Banners
104
Get the
“
Tag
”
104
104
Tracking Your Ads 104
Impressions, Interactions, Clicks, and More
Send the
“
Tag
”
105
Determining the
“
Cost per Everything
”
106
Optimize Your Campaign
106
Rich-Media Ads 107
Trafficking Rich Media 107
Enter Your Media Plan 107
Upload Your Files and Enter the Landing Page URL
107
Preview Your Banner 108
Assign Each Banner to Its Flight 108
Send the Eyeblaster Reference to the Site
108
Tracking Rich Media
108
Site-Served Ads
109
Loss of Control
109
Slow Changes
110
Less Tracking
110
Conclusion
110
Trafficking your ads is when you actually load them into an ad-server
system or onto the hosting site. This is the step in the process when
your work is actually made
“
”
on the Internet. This is very
obviously an important step in the life of a project, because without
it, no one would ever see the ads and no one would ever make it to
the site that is being promoted within those ads (at least not by way
of the ads themselves).
live
