Graphics Reference
In-Depth Information
going to find different rates and you
re going to be happier with
how you are treated as a customer by one company as compared
with how you are treated by another company. Keep in mind that
levels of service shouldn
'
t only be measured on how you were trea-
ted as a person and customer, but how much help and support the
company is able to provide when you need them.
'
Conclusion
As online advertisers, rich-media companies and their technologies
offer us the means to create advertising experiences that might
otherwise be unavailable. Although those options are nice to have
at our disposal, it
s important to know when to use them and
when to stick with a standard Flash banner. A major aspect of any
campaign that will come into play when you
'
'
re making the deci-
sion is cost; because you
re getting more out of the advertising and
technology, the price is going to be higher.
As I mentioned in this chapter, the options you have with a
rich-media advertising technology will allow you to create banners
that incorporate more engaging content such as audio and video.
You
'
re also afforded the luxury of loading external child files,
which you wouldn
'
t be able to fit within certain file size con-
straints, and the ability to load dynamic content from something
like an XML file.
When it comes to the companies that house these technologies,
you
'
ll want to spend a little time doing some research to see which
one you should go with. Although there are those that offer options
not available by any others, a majority of them offer many of the
same ad formats. The main differences you
'
ll find between them
may come down to the cost of their products and their customer
service levels.
'
