Graphics Reference
In-Depth Information
Extra Loads
If you have clients who refuse to show anything less than their
entire line of products in a single banner, they
re going to need to
understand what that means in terms of file size. Once you find
yourself having to use a certain amount of photographs in a ban-
ner, it doesn
'
'
t matter how much you compress your images, they
simply won
t fit inside a file size constraint of 40k or less. Enter the
rich-media technologies with their increased file size limitations
and ability to load external files (such as .jpg or .swf).
This is one of the easy ones to explain to clients who are having
difficulty in understanding why they need to incur the extra cost
involved in utilizing rich-media technology. If you run into any
issues in this area, you can simply show your clients the file size of
a Flash movie with all of the required images. They will appreciate
that you have actually taken the time to both explain and show
them why their banners would be turned away from any site on
which they are supposed to be shown. If they still insist on having
the same number of images in the banner, they will feel better
about spending the extra money.
'
Inside Advertising
More Interactivity
Another thing to consider when choosing between a rich-media
technology and a standard Flash banner ad is the level of interactiv-
ity available with each. Regular ads basically give you a defined
area in which to show your content and a set file size in which to
do so. However, rich-media technologies offer not only the pre-
viously mentioned option to load external files and content, but also
the ability to literally take your creation outside of the box. With
floating ads, expandable ads, interactive video ads, and many more
options, there isn
While I only list a couple
of the rich-media ad
formats here, there are
many more available for
your use. To learn more
about all of the formats,
visit the Web sites of
companies like Eyeblaster
(http:\\www.eyeblaster.
com), EyeWonder (http:\\
www.eyewonder.com),
and PointRoll (http:\\
www.pointroll.com).
t accomplish in terms of
communicating your message to your clients
'
tmuchthatyoucan
'
'
potential customers.
Floating Ads
Floating ads are ads that actually appear over the content of the
page on which they are played. Because they are played on a trans-
parent layer above the page, they can take on any shape you like
within a certain defined area. An example might be if you created
a floating ad for an auto manufacturer, and you actually built the
ad to take on the shape of their newest car.
Expandable Ads
Expandable banners are a great place to pack a large amount
of information into a small space. These ads are where the mini-
microsites, which I mentioned at the start of this chapter, would fit.
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