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“The credibility question is a waste of time, but go ahead, if you insist, Nick.” She
turns to you: “Aren't you forgetting something?” she asks.
“You mean the 'Is there any kind of news experience you'd be willing to pay
for' question? Don't worry; it will be there. For those who answer 'yes,' we'll probe
further and get respondents to rank impact on willingness to buy on different content
and attributes.”
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