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The top two are what are considered by most to be the top two, although many would
change their order. The third and ifth on the list above would be most folks' choice
for the next most important two. The last one on the list would be most folks' choice
of the least important of these “big 7.”
10.7
MEANWHILE, BACK AT BEHEMOTH.COM
The results are reassuring, because the variables identiied by both your multiple and
stepwise regression analyses dovetail perfectly with the ields you've seen recruiters
rely on during your traditional usability testing in the Behemoth lab.
On the other hand, the fact remains that CEO Joey Vellucci is furious that he spent
$80 million on Novix which did worse than your current search engine in your recent
usability testing. In addition, Joey's challenge to UX to come up with “their own
frickin' ideal search engine” seems like more of a caustic dare than an encouraging
set of marching orders. You decide that your presentation has to be bulletproof.
You begin by clearly deining the study goals. On your “Demographics” slide,
you make sure that everyone understands your participants were representative of
real end-users. You present the step-by-step methodology used and the verbatim
tasks that all participants were asked to complete. Then, you deliver the high-level
indings, keeping in mind you'll probably get no more than 15 minutes face time with
Joey. Then you get into the detailed indings. You insert all the relevant charts and
tables. You make it abundantly clear that your sample size of 180 makes the regres-
sion techniques viable.
For your recommendations, you produce a wireframe that illustrates the user
interface for a new search home page. Your new design shows a two-tiered system;
a “basic search” includes the top seven variables identiied as signiicant in your
regression analysis. If desired, the user can click on “Advanced” search to reveal the
remaining eight variables; even though they were not statistically signiicant, they
nevertheless might be useful for certain recruiters looking for a very speciic set of
qualiications.
No sooner do you spell-check your PowerPoint deck than you see the familiar
Outlook meeting from Hans pop up on your screen: “Tuesday, July 15. 10am. Pres-
ent Regression Results to Mr. Vellucci.”
You quickly accept the meeting invite, and blast an instant message to Hans:
“My presentation is ready. How much time will I have?”
Hans responds: “15minutes max; he's lying out to Palo right after your
presentation.”
“Got it,” you shoot back.
It's about 5:30 on Monday night. You print out a copy of the presentation to take
home and reread. You gotta be ready!
The next morning at 9:45, you make the long trek from the Behemoth Usability
Lab to the elevators at the end of the loor, where you run into Hans, waiting impa-
tiently for the elevator to arrive.
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