Database Reference
In-Depth Information
FIGURE 9.11
Correlation dialog box for Behemoth.com data; Excel.
FIGURE 9.12
Correlation output for Behemoth.com data; Excel.
(0.449*0.449 = 0.202 or 20.2%) of the variability among the responders of their
indicated likelihood to adopt the search engine.
The values of r and r 2 indicated the strength of the (linear) relationship between
the two variables. This is certainly important, but we also need to determine what
 
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