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You hand her a hard copy of the table that displays means for each age group/gen-
der combination. “There's a reversal of sophistication ratings between genders. The
youngest male age group rated the sophistication higher than the youngest female
age group, but lower than the females for the higher age groups.”
“Fascinating,” she says looking at the table. “This is good news, because we've
been building up our young men's collection, while pushing styles for older women.
Sales are up, so I think we've hit our sweet spot. This data conirms that we're on the
right track for both genders.”
You smile broadly. “Great,” you reply. “I can get the full report to Cinny by noon
tomorrow.”
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