Databases Reference
In-Depth Information
Treating Data As a Corporate Asset
The realization that data is more than what is collected and stored on a
computer is just the beginning. Successful organizations realize that while the
technical staff provides the mechanics for collecting and storing data, it is
the business that really drives the meaning and use of data. Data is owned
by the business itself. This drives the business to take a hands-on role in what
data means, where it is collected, and how it is used.
For example, the business must determine the criteria regarding who is
considered a new customer. Is it when a new customer identifier is assigned
in the order entry system? Is it when a customer is issued a new credit card
or when that customer uses the card for the first time? Perhaps a customer is
also considered new when he or she makes a purchase after a twelve-month
lack of purchases. Even seemingly simple concepts require a bit more thought
and understanding. Organizations that truly leverage their data do not leave
these types of decisions to the technical staff, but work together to clarify and
store useful data. Treating data as a true corporate asset is much broader than
the data warehouse. This encompasses all systems across the organization.
REFERENCE
Chapter 8 provides more details about what is involved in han-
dling data as the asset it can be, with the emphasis on what this means for the
data warehouse.
Effectively Leveraging Technology
The selection and use of technology is usually very much a focus for data ware-
housing. Purchasing and maintaining hardware and software are some of the
most concrete costs of a data warehouse project. There are a myriad of options
for every component. Even after a specific vendor or technology is selected,
there are more options for different levels of capability and/or configuration.
Most companies have sound practices in place for the evaluation, selection,
and implementation of technology. Operational applications are very much
defined by construction and then deployment using a set of technologies.
Successful data warehouses are implemented by investing enough in technol-
ogy to empower the technical staff to be efficient in both development and
ongoing maintenance and enhancements. The same investments must also
ensure effective business use of the data warehouse.
The key here is that buying the least (or most) expensive technology may
not be effective for your organization. Having a vision of what needs to be
accomplished for the business helps drive decisions about technology.
REFERENCE
Chapter 9 contains suggestions for finding the right technology
to meet your requirements.
