Tourist’s gender and income differences on perceptions and intentions of online information - Theory and Practice in Hospitality and Tourism Research - page 577

Table 4. Tests of between-subjects effects on perceptions of online information in related to accessibility in term of
income groups.

Type III
sum of squares

Mean
square Dependent variable df F Sig.

Source

income Interact with sports media 16.646 4 4.162 2.636 .034

Reduce daily tasks 6.243 4 1.561 1.123 .345

Access organized collections 2.364 4 .591 .435 .783

Generate awareness 13.240 4 3.310 2.797 .026

Establish interactive channel 6.234 4 1.558 1.406 .231

Access to previous information 23.762 4 5.940 5.001 .001

Error Interact with sports media 601.416 381 1.579

Reduce daily tasks 529.749 381 1.390

Access organized collections 517.990 381 1.360

Generate awareness 450.843 381 1.183

Establish interactive channel 422.287 381 1.108

Access to previous information 452.559 381 1.188

Generate awareness 464.083 385

Establish interactive channel 428.521 385

Access to previous information 476.321 385

a R Squared = .027 (Adjusted R Squared = 017)

b R Squared = .012 (Adjusted R Squared = .001)

c R Squared = .005 (Adjusted R Squared = − .006)

d R Squared = .029 (Adjusted R Squared = .018)

e R Squared = .015 (Adjusted R Squared = .004)

f R Squared = .050 (Adjusted R Squared = .040)

Table 5. Multivariate tests on intentions to use the web-
sites in term of income groups.

7 CONCLUSIONS

The technological revolution through existence of
online information and the Internet has changed
dramatically the market conditions for sport tour-
ism organizations. Information technology (IT)
evolves rapidly providing new tools for sport tour-
ism marketing and management. The development
of new and more powerful online information
applications empowers both suppliers and consum-
ers to enhance their efficiency and re-engineer their
marketing and communication strategies. Thus,
future study could focus on other attributes of
sports tourism in significant to online information
in order to cater different needs of different con-
sumers. Obviously, sports tourism consumers are
differ from other products due to its nature which
tourism products cannot be tested and controlled in
advance. A comprehensive study in sports tourism
could offer numerous benefits to its stakeholders.

Contributing to the existing literature, this
study provides some gender-based insights as well
as income group differences for tourism market-
ers in developing specific strategies for attracting
sports tourists, designing respective sports tourism
products and thus enhancing the sustainability of
sports-based destinations through online informa-
tion and websites development. We recommend
that future studies to further examine the other
attributes of sports tourists in relations to online
information. To better serve the fast and ever
increasing sports tourism market, researchers and
industry practitioners should gradually provide
concise and precise information on the Internet as
it allows sports tourists in decision-making.

REFERENCES

Becker, B.J. (1986). Influence again: An examination of
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influence. In J.S. Hyde. & M.C. Linn (Eds.). The Psy-
chology of gender: Advances through meta-analysis (pp.
178-209). Baltimore, MD: John Hopkins University
Press.