Travel Reference
In-Depth Information
Table 1. Mean, standard deviation and significant value
of accessibility component on perceptions of online
information
(N
=
386)
.
Table 3. Multivariate tests on perceptions of online
information in term of income groups.
Accessibility
Gender
N
Mean
SD
Sig.
Interact with
M
228
5.54
1.28
.201
sport media
F
158
5.37
1.24
Reduce daily
M
228
5.59
1.16
.304
tasks
F
158
5.46
1.20
Access organized
M
228
5.73
1.08
.009
collection
F
158
5.41
1.25
Generate
M
228
5.63
1.14
.730
awareness
F
158
5.67
1.04
Establish
M
228
5.66
1.02
.757
interactive channel
F
158
5.70
1.10
5.5
Income groups differences toward intention to
use the websites
Result indicated no significant difference on inten-
tion to use the websites in terms of income groups,
Wilk's ^
Access previous
M
228
5.57
1.08
.990
information
F
158
5.58
1.16
.076.
Regardless of income, both male and female sports
tourists perceived the same intention to use the
websites in related to the reasons of “Major source
of information”, “Spend more time”, “Continue
seeking information in future”, “Continue pur-
chase in future”, and “Recommend to others”.
=
0.925,
F
(20, 1251)
=
1.489,
p
=
Table 2. Mean, standard deviation and significant value
of intention of online information
(N
=
386)
.
Intention
Gender
N
Mean
SD
Sig.
Major source of
M
228
5.68
1.20
.095
information
F
158
6.29
5.29
Spend more
M
228
5.56
1.04
.335
time
F
158
5.46
1.09
Continue seeking
M
228
5.64
1.12
.783
6 DISCUSSION
information
F
158
5.68
1.17
Continue purchase
M
228
5.78
4.11
.645
Despite several arguments in leisure and tourism
studies that gender differences are not significant
(O'Keefe, 2002) in cognitive theories, some find-
ings consisted of evidence of dependable gender
differenced in persuasibility, with women being
more easily persuaded than men (Becker, 1986;
Eagly & Carli, 1981).
The results of this study, however, were contra-
dicted with previous research specifically on the
accessibility component of online information.
Instead, results of dependable gender differed
in accessibility of online information, with men
access more online information than women.
Significant differences in perceptions of online
information were found among sports tourists
in terms of income groups. The middle and high
income (RM2500 and more) tourists reported that
they perceived high perceptions towards online
information particularly on accessibility compo-
nent than the lower income group did. This find-
ing related to previous study outcome conducted
by Noor Ismawati and Ainin (2005) on computer
usage and activities. They stated that, these groups
of tourists are better able to afford the electricity
and Internet connection bills compared to those
in lower income groups. Furthermore, middle and
high income groups tend to rely on online informa-
tion to meet with their job requirements.
in future
F
158
5.63
1.06
Recommend to
M
228
5.67
.93
.270
others in future
F
158
5.76
.99
5.4
Income groups differences toward perceptions
of online information
The MANOVA's score for accessibility component
on perceptions of online information in leisure and
tourist behavior on the five income groups was
significant, Wilk's ^ = 0.900,
F
(24, 1313) = 1.669,
p
= .023.
Follow-up ANOVA tests as shown in Table 4
extracted significant results for three items of acces-
sibility reading “Interact with sports media”,
F
(4,
385) = 2.636,
p
= .034, η2 = .02, “Generate aware-
ness on particular sporting events and organi-
zation”,
F
(4,385) = 2.797,
p
= .026, η2=.02 and
“Access to previously inaccessible information”,
F
(4,385) = 5.001,
p
= .001, η2 = .04.
Findings revealed that sports tourists from the
income group of RM3501 and more experienced
high perceptions on online information in related
to interaction to sport media, generating awareness
on particular sports as well as its organization and
gain access to previously inaccessible information.
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