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In conclusion, successful restaurants use custom-
ers' needs and expectations as a starting point,
developing proposals around their customers'
needs and expectations, also meeting other corpo-
rate imperatives. Managing satisfaction therefore
has to do with managing services and/or products,
but also with managing expectations and percep-
tions of the customer. Understanding customers in
this way is something that restaurants can no longer
ignore. If restaurant want their services to be used
and interventions to succeed, they need to meet the
public on their terms and manage needs and expec-
tations more clearly along the way to see the results
in satisfaction. Measuring satisfaction seems to be
just one element in this overall satisfaction man-
agement approach. Through this study, the place
and the role of antecedent customer satisfaction
dining experience become clearer and Malaysian
Malay restaurants will have some practical guide-
lines on the way to Customer Satisfaction Manage-
ment through attracting potential customers, and
sustaining first visit and repeat customers.

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