Travel Reference
In-Depth Information
Table 3. Mediation on the effect of
Customer Respon-
siveness
on
Actual Usage
through
Attitude
(5,000 boot-
strap samples, N
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=
400).
*
p
< .05
,
**
p
< .01
,
***
p
< .001.
effects, it can be concluded Attitude mediates the
relationship between all Customer Responsiveness
dimensions and Actual Usage.
5 CONCLUSION
Smartcards have been implemented to facilitate res-
taurant services in light of different needs. The results
of the empirical findings contributed theoretically in
which generalizes the theory of reasoned action and
the technology acceptance model in undertaking
research on customer perceptions of emerging pay-
ment technologies in the restaurant. Equally impor-
tant, the findings have implications for management
to implement advanced payment technology to ease
restaurant services. Meanwhile, it is undoubtedly
may also shed light on the importance of attitude
in determining the customer's actual usage behav-
ioral to use the payment technology and adjacent
to that it promises substantial improvement to the
restaurant industry as a whole. Hence, understand-
ing customer attitudes towards the use of Touch 'n
Go card, had better outcome in enhanced model
of behavior, which is gradually more significant to
researchers concentrated on the acceptance of indi-
vidual behavior. Customers need to be continuously
educated and motivated to change their payment
habits by promoting the benefits of e-payments.
This will eventually pave the way for the acceptance
of e-payments on a national scale.
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