Comparative research of Pro-Environmental Behavior (PEBs) in daily life and tourism circumstances - Theory and Practice in Hospitality and Tourism Research - page 352

Table 1. Demographic profile of the respondents
( n =

Table 3. Factor loading of PEB items in tourism.

1,003).

Table 2. Factor loading of PEB items in daily life.

Table 4. Paired T-test of PEB between daily life and
tourism circumstance.

*p < .001.

tion mode, perseverance-type and planned PEB
indicated on the X-axis in the order of the higher
performance level of average value (see Figure 1).
As the results, pro-environmental behaviors are
performed to greater extent with lower economic
cost and higher economic benefits under daily life
circumstances. On the other hand, the direction of
inconvenience level does not coincide with the ten-
dency of the level of the PEB.
The Figure 2 illustrates the cost-benefits of
pro-environmental behaviors under tourism cir-
cumstance. Similar to the (see Figure 1), X-axis
is marked with 'purchasing environment-friendly
products', 'Energy conservation and reducing
waste' and 'Pro-environmental transportation
mode' in the order of the higher level of PEB from
left to right. Y-axis indicates the average values

Table 5. Paired T-test of PEB between daily life and
tourism circumstance.