The role of perceived authenticity as the determinant to revisit heritage tourism destination in Penang - Theory and Practice in Hospitality and Tourism Research - page 296

Table 2. Goodness-of fit measures for the structural
equation model ( N

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Name of
Category

Name
of Index

Index
Value Comments

1. Absolute fit RMSEA 0.080 The required level

is achieved

Absolute Fit GFI 0.915 The required level

is achieved

2. Incremental
Fit

CFI 0.944 The required level

is achieved

3. Parsimonious
Fit

Chisq/df 2.626 The required level

is achieved

of getting a critical ratio as large as 2.702 in abso-
lute value are .007. In other words, the regression
weight for PA in the prediction of RIN is signifi-
cantly different from zero at the .01 level. In this
case, the study concludes that SATIS has a partial
mediation effect in the relationship between PA
and RIN (Zainudin, 2013).
The type of mediation for H 2 is called partial
mediation since the direct effect of PA on RIN
is still significant after SATIS entered the model
even though the effect is reduced from .065 to .064.
In this case, PA has a significant direct effect on
RIN as well as a significant indirect effect on RIN
through the mediator variable, namely SATIS .

5 CONCLUSION

The results of the present study indicate that per-
ceived authenticity clearly influence tourist to
revisit the same destination. Regardless of numer-
ous studies tourist behavior intention in tourism
industry, the implication of the study will be valu-
able to the heritage tourism destination especially
to the heritage site.
The findings also indicate that satisfaction has
a significant mediation effect between the relation-
ship of perceived authenticity and revisit intention.
The result proved that regardless of the perception
of authenticity that tourist have towards the her-
itage destinations, satisfaction strengthen the ten-
dency to revisit to that particular destination.

ACKNOWLEDGEMENT

This research paper would not have been possible
without the support of many people. Above all,
the authors would also like to convey thanks to the
Research Management Institute (RMI), Universiti
Teknologi MARA, Shah Alam for providing the
financial means and guidance to complete this
research.