Travel Reference
In-Depth Information
study to be conducted in order to develop a small
town research project. The diagram provides as a
master guideline to the researcher to fully cover the
area with the depth insight of each element in the
boxes. The major study starts with nine elements
that include: community resources, social capital,
transportation and accessibility, infrastructure and
service delivery, customers and visitors inventory,
safety and security, land use and physical environ-
ment, intangible assets, and central business area
as the market analysis on strengths, weaknesses,
opportunity and threats. The tourism product
development would be recognized and the strategic
outcome of the research would show the evidence
of community spirit, cooperation, environment
equity, quality of community life, quality of busi-
ness life, community pride, well-maintained infra-
structure, and conviction that in the long run the
community can be self-sustained.
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6 OUTLOOK
Malaysia is a country with its richness of differ-
ent cultures and races which attracted thousands
of tourists to visit this colorful country. The inter-
national tourists have shown more preference on
natural or ecotourism in the current decade. Small
towns offer resources and culture that have poten-
tial to be repackaged into tourism products. An in-
depth study needed to get the mutual understanding
and support from the local community of the small
town. Local community support is the main reason
for the overall small town sustainability. Critical
challenges for this study involve interpersonal rela-
tionship between internal and external players; to
facilitate coordination and co-operation for mutual
goal. The strategies include strengthening the
“kampong spirit” among the local community and
much can be adapted from the previous researchers
on small town tourism planning. This research is
to discover the nature and culture in small town as
a potential destination for tourist. The importance
of this study is to be a pioneer study of small town
in Malaysia contributing to the industry especially
to the tourism planner as a comprehensive master
plan in developing small town as a tourism prod-
uct. This research also benefits the local authority
in future planning for the local town as a tourism
destination, hence enhance the local economy and
improve the quality of community life.
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