Travel Reference
In-Depth Information
Table 1.
Destination attractiveness attributes.
improve the specific attributes in order to respond
effectively to international tourists. In general, this
research provided support for a strong relationship
between destination attributes (generic and specific
attributes) and behavioral intentions. More impor-
tantly by concentration on fulfilling the demand
side, the behavioral intentions may significantly
increase to the desire stage.
Dimensions
Mean score
Generic attributes (shopping, accommoda-
tion, food and transportation)
3.02
Specific attributes (beautiful scenery and
natural attractions)
3.07
Table 2. Items indicators for specific& generic
attributes.
REFERENCES
Dimensions and items
Mean
Std. D
Alqurneh, M., Md Isa, F. & Othman, A.R. (2010).
Tourism destination image, satisfaction and loy-
alty: A study of the Dead Sea in Jordanian curative
tourism.
Amelung, B., Nicholls, S. & Viner, D. (2007). Implications
of global climate change for tourism flows and sea-
sonality.
Journal of Travel Research, 45
(3), 285-296.
Brayley, R.E. (1990). An analysis of destination attrac-
tiveness and the use of psychographics and demo-
graphics in segmentation of the within-state tourism
market.
Dissertation Abstracts International. A,
Humanities and Social Sciences, 51
(5).
Dann, G. (1977). Anomie, ego-enhancement and tour-
ism.
Annals of tourism research, 4
(4), 184-194.
Deery, M., Jago, L. & Fredline, L. (2012). Rethinking
social impacts of tourism research: A new research
agenda.
Tourism Management, 33
(1), 64-73.
Formica, S. (2000).
Destination attractiveness as a func-
tion of supply and demand interaction.
Virginia Poly-
technic Institute and State University.
Formica, S. & Uysal, M. (2006). Destination attractive-
ness based on supply and demand evaluations: An
analytical framework.
Journal of Travel Research,
44
(4), 418-430.
Frechtling, D. (2012).
Forecasting tourism demand
:
Routledge.
Gössling, S., Scott, D., Hall, C.M., Ceron, J.-P. & Dubois,
G. (2012). Consumer behaviour and demand response
of tourists to climate change.
Annals of tourism
research, 39
(1), 36-58.
Hu, Y. & Ritchie, J.B. (1993). Measuring destination
attractiveness: A contextual approach.
Journal of
Travel Research, 32
(2), 25-34.
Jafari, J. (1982). The tourism market basket of goods and
services: The components and nature of tourism. In T.
Singh, J. Kaur & D. Singh (Eds.),
Studies in tourism,
wildlife, parks, conservation
(pp. 1-12).
Kaur, J. (1981). Methodological approach to scenic
resource assessment.
Tourism Recreation Research,
6
(1), 19-22.
Kim, D. & Perdue, R.R. (2011). The influence of image
on destination attractiveness.
Journal of Travel &
Tourism Marketing, 28
(3), 225-239.
Klenosky, D.B. (2002). The “pull” of tourism destina-
tions: A means-end investigation.
Journal of Travel
Research, 40
(4), 396-403.
Lew, A.A. (1987). A framework of tourist attraction
research.
Annals of tourism research, 14
(4), 553-575.
Mayo, E.J. & Jarvis, L.P. (1981).
The psychology of leisure
travel. Effective marketing and selling of travel services
:
CBI Publishing Company, Inc.
Specific attributes
natural environment
fauna and flora
peacefulness
climate
nature activities
beautiful trails
historical attractions
cultural attractions
3.07
3.76
3.54
3.16
3.04
3.00
2.73
2.72
2.68
0.61
0.59
0.81
0.51
0.65
0.57
0.59
0.58
0.58
Generic attributes
Staff actively and aggressively
provide services
Staff are friendly and courteous
Accommodation price is reasonable
Accommodation are clean
Public transportation
3.02
3.62
0.49
0.72
3.09
2.95
2.78
3.84
0.54
0.57
0.57
0.54
Table 3.
Behavioural intentions.
Items
Mean score
Recommend to family and friends
4.25
Revisit
4.20
500 questionnaires was distributed to international
tourists and the total of 384 valid responses was
gathered and analyzed using convenience sampling.
The results presented in Table I support hypoth-
eses H1, H2. However, specific attributes consid-
ered as the most important factor when visiting
Taman Negara National Park. If the park manage-
ment desire to attract more international tourists,
they must focus more on specific attributes.
In Table 2 indicators items of destination attrac-
tiveness has been shown.
In Table 3, most of the respondents are willing
to recommend the Taman Negara National Park
to family and friends.
5 CONCLUSION
The results gained from this research can be used
by Taman Negara National Park authorities to
Search WWH ::
Custom Search