Homestay accommodation for tourism development in Kelantan, Malaysia - Theory and Practice in Hospitality and Tourism Research - page 242

Homestay management and promotion: Most
of the homestay owners of Kelantan have lack
of managerial efficiencies for operating the busi-
ness. They can enhance their managerial capac-
ity through the training programs arranged by
Ministry of Tourism. Moreover, promotional
activities such as advertisement, website develop-
ment, face book group initiatives, attending in car-
nival and participate in exhibition can expand the
business opportunities of homestay.

UKM/02/7) on 'Exploring Islamic Perspective on
Transformative Service for Societal Well-being'
and Fundamental Research Grant Scheme
(FRGS/1/2013/STWN01/UKM/03/1) on 'A Study
on Green Tourism Development for Rural Com-
munity Transformation in Malaysia' is gratefully
acknowledged. The authors are grateful to the
Ministry of Tourism, Kelantan office to provide
necessary information and assistances.

REFERENCES

4 CONCLUSION

Bhuiyan, M.A.H., Siwar, C. & Ismail, S.M. (2006). The
role of homestay in community based tourism (CBT)
development in Malaysia. In J. Hummel, H. Jong &
K. Dhiradityakul (Eds.), Innovating CBT in ASEAN:
Current Directions and New Horizons (pp. 89-99).
Bhuiyan, M.H., Siwar, C. & Mohamad Ismail, S. (2013).
Socio-economic impacts of home stay accommoda-
tions in Malaysia: A study on home stay operators in
Terengganu State. Asian Social Science, 9 (3), 42-49.
Din, A.K.H. & Mapjabil, J. (2010). Tourism research in
Malaysia: What, which way and so what? (1st ed.). Sin-
tok: Universiti Utara Malaysia Press.
ECER Master Plan. (2007). East Coast Economic Region
Master Plan . Kuala Lumpur: East Coast Economic
Region Development Council Retrieved from http://
www.ecerdc.com/ecerdc/dc.htm.
Kayat, K. (2007). Customer orientation among rural
home stay operators in Malaysia. ASEAN J. Hospital-
ity Tourism, 6 , 65-78.
Liu, A. (2006). Tourism in rural areas: Kedah, Malaysia.
Tourism management, 27 (5), 878-889.
Peterson, M. (2004). Home stays in Malaysia. Transitions
Abroad Mag, 28 (3), 56-57.
Saeng-Ngam, A., Chantachon, S. & Ritthidet, P. (2009).
The Organization of Cultural Tourism by the Com-
munity People in the Region of Toong Kula Rong
Hai. Journal of Social Sciences, 5 (4), 342-347.
UNDP. (2003). Rural tourism master plan for Malaysia .

The Malaysian government has taken several ini-
tiatives for economic enhancement of this state
by tourism development. Homestay accommoda-
tion can be one of the major activities for tourism
development in this state. The local communities
of this state will be benefited economically, socially
and culturally through the development of this
accommodation. Joint efforts between State office
of Tourism Ministry, tour operators, homestay
operators and investors are necessary for the
development of this accommodation in this state.
Proper marketing and promotional activities, vari-
ous services for customer satisfaction, effective
policies of government and research initiatives are
necessary for sustainable homestay development
in Kelantan. Finally, proper planning, regulations,
financial allocation and managerial efficiency will
be ensuring homestay development in this state as
well as well beings for local communities.

ACKNOWLEDGEMENTS

Financial assistance provided from the Explora-
tory Research Grant Scheme (ERGS/1/2013/SS05/